Surveys give the flexibility to be administered in multiple modes including online surveys, email surveys, social media surveys, mobile surveys. For remote or hard-to-reach respondents, using a mixed mode of survey research may be necessary
Surveys ensure a more accurate sample to gather targeted results in which to draw conclusions and make important decisions
Anonymity of surveys allows respondents to answer with valid responses. Surveys conducted anonymously provide an avenue for more honest and unambiguous responses, especially if it is clearly stated that survey answers will remain completely confidential